It’s been in the works for nearly a year and Google’s great ad-pocalypse is now upon us. On Thursday, the Google Chrome browser will begin to automatically filter out ads that don’t meet certain quality standards and in effect bloggers who depend solely on ad networks will have a hard time making money out of Adsense, Content Ad, etc advertising networks.
Your browsing experience is about to change a little bit. Here’s what we need to know.
In April of last year, the news first broke that Google planned to integrate some form of ad-blocking into its browser that would be on by default. Since then we’ve seen a gradual rollout of the feature, beginning with the ability to mute autoplay videos with sound on the sites of your choosing.
Along with its fellow ad giant Facebook, Google is a member of the Coalition for Better Ads, an industry group that has performed research on what forms of web advertising annoys people the most. It’s created a list of the 12 types of web experiences that should ideally be avoided by advertisers. Now Google is going to enforce that list with Chrome, which is used by over half of all people accessing the web with a browser.
If a user visits a site that’s being filtered by Chrome, they’ll see a message in the address bar that gives them the option to still allow ads on mobile, users will see a pop-up at the bottom of the screen that will give them the same option. Yes, pop-up ads are blocked, and Google will be informing you with a pop-up notification.
For now, enjoy the better web before Google fully consumes it all and does whatever it wants.