Home News Mark Zuckerberg explains how Messenger and Whatsapp will be monetized

Mark Zuckerberg explains how Messenger and Whatsapp will be monetized

8 min read

A big questions investors have for Facebook is when it will start making money from its collection of standalone apps. According to a report by Business Insider , these are Mark Zuckerberg’s plans on how the Tech giant would extend monetization to Messenger and WhatsApp platforms. If you agreed to sharing your whatsapp data with Facebook a few months back don’t be alarmed if you see some ad placement or pop ups in your application. That’s just by the way.


Related Story: Targeted Ads for WhatsApp Users 

Instagram, the photo-sharing app Facebook bought for $1 billion in 2012, already contributes significantly to the company’s ad revenue, but the company has been slowly tip-toeing towards monetization with its two other messaging apps, Messenger and WhatsApp.

CEO Mark Zuckerberg laid out how he thinks about monetizing products in three phases during Facebook’s third quarter earnings call on Wednesday:

  1. Build a great consumer experience and get it to scale (Facebook does that last part exceptionally well).
  2. Give people a way to “organically” communicate with businesses.
  3. Give businesses “tools to reach those people.”

Zuckerberg explained that Instagram is well into the third stage the app has over 1 billion business accounts, serves ads, and is starting to let people shop for things. Although Facebook doesn’t break out Instagram’s revenue, analysts believe it is already contributing nicely to the top line.

Money in messaging


Messenger is early into the second stage, Zuckerberg said, as evidenced by the thousands of chat bots businesses have already built to communicate with people. Facebook said there are now 33,000 bots  which allow Messenger users to buy anything from flowers to airplane tickets  up from 11,000 in July.  Facebook is also experimenting with different types of revenue-generating ads that connect users with bots and businesses.

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WhatsApp, which Facebook acquired for $22 billion in 2014, is still in the first stage. The app is starting to show early signs of revenue potential through a recent update to its privacy policy that linked WhatsApp and Facebook accounts for the first time, but it has yet to introduce any chat bots for businesses like Messenger.

Zuckerberg said that

we’re going to really start working on the next phase next year for WhatsApp, which means we’ll probably get an update about chat bots for WhatsApp at Facebook’s annual developer conference in the spring.

See Also: All-in-One Messenger for WhatsApp, Slack , Skype and Chat like a boss

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