After months of speculation and testing, Whatsapp Business has been launched to help improve the business experience like making it easier for businesses to respond to customers, separating customer and personal messages, and creating an official presence. The company today launched the simply-named WhatsApp Business, available on Android devices as a free download.
Whatsapp Business Features
#1 Business Profiles: Help customers with useful information such as a business description, email or store addresses, and website.
#2 Messaging Tools: Save time with smart messaging tools quick replies that provide fast answers to frequently asked questions, greeting messages that introduce customers to your business, and away messages that let them know you’re busy.
#3 Messaging Statistics: Review simple metrics like the number of messages read to see what’s working.
#4 WhatsApp Web: Send and receive messages with WhatsApp Business on your desktop.
#5 Account Type: People will know that they’re talking to a business because you will be listed as a Business Account. Over time, some businesses will have Confirmed Accounts once it’s been confirmed that the account phone number matches the business phone number.
Whatsapp Business will remain free in the long term, but WhatsApp plans on charging for additional capabilities in the future. Basically, it’ll eventually take on a freemium model, but at least the company doesn’t plan on taking away any existing features, and you are getting a fair bit of functionality to start.
The app is already up and running from the Google Play Store in Indonesia, Italy, Mexico, the U.K. and the U.S. The rest of the world will be able to access the app in the coming weeks.