WhatsApp’s YouTube integration essentially allows WhatsApp users to view a YouTube video in the WhatsApp app itself.
According to indian express, WhatsApp is rolling out a YouTube integration feature for iPhone users and a possible extension to Android users. The YouTube picture-in-picture (PiP) feature is available in the latest version v2.18.11 of Whatsapp and can be downloaded from App Store.
WhatsApp’s YouTube integration essentially allows WhatsApp users to view a YouTube video in the WhatsApp app itself. Previously, a YouTube link sent on WhatsApp opened on the YouTube app on user’s device.
Now, YouTube videos will open up in a small bubble in chat window of the user who has sent the link. The video keeps playing even when the user exits chat window or switches to another chat.
The video bubble come with controls, including play/pause, close and fullscreen. WhatsApp users can decrease or increase the size of the video bubble as well, or move it around the phone’s screen.
To play YouTube videos on WhatsApp, the user needs to receive link on the chat app. It is unclear if the feature works for the sender as well.
WhatsApp rolled out picture-in-picture (PiP) mode for video calls and text-only coloured status update features in September last year.
While the feature is available for Android and iOS users, the YouTube integration has only been launched for iOS users for now.
This attempt by WhatsApp is aimed at boosting users engagement and interaction on its platform rather than moving out of the app.