Home Internet Google, Microsoft, Apple and other tech giants team up to Improve Online Video Compression

Google, Microsoft, Apple and other tech giants team up to Improve Online Video Compression

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The Open Media Alliance, a consortium of tech companies including Amazon, Google, Facebook, and Microsoft that is working on a new compression technology to make online video streaming and downloading using less data.

The goal of the Open Media Alliance is to unify the industry around a new, more cohesive standard. It is also to avoid an increasingly messy royalty fee arrangement with industry group HEVC, which includes patent holders for the successor to the dominant H.264 standard, some of whom are fighting to extract money from any web player or hardware manufacturer looking to make use of the codec.

The Alliance’s initial focus is to deliver a next-generation video format that is:

  • Interoperable and open;
  • Optimized for the web;
  • Scalable to any modern device at any bandwidth;
  • Designed with a low computational footprint and optimized for hardware;
  • Capable of consistent, highest-quality, real-time video delivery; and
  • Flexible for both commercial and non-commercial content, including user-generated content.

The group was formed back in 2015 around a new video codec initiative that ultimately resulted in AV1, a next-generation video compression technology that could be used to push media files to all sorts of devices. AV1 is the evolution of technologies developed by members of the Open Media Alliance and could become the open web standard.

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