Snapchat’s first hardware product is coming to the market sooner than anyone expected. The company said tonight that it will sell Spectacles, a set of connected sunglasses that record 10-second snippets of video, for $130 sometime this fall. It also rebranded itself as Snap, Inc. a reflection of a fact that the company now makes more than its flagship app, co-founder and CEO Evan Spiegel told theWall Street Journal.
Imagine one of your favorite memories. What if you could go back and see that memory the way you experienced it? That’s why we built Spectacles.
Spectacles are sunglasses with an integrated video camera that makes it easy to create Memories.
We’ve created one of the smallest wireless video cameras in the world, capable of taking a day’s worth of Snaps on a single charge, and we integrated it seamlessly into a fun pair of sunglasses available in 3 different colors.
Spectacles connects directly to Snapchat via Bluetooth or Wi-Fi and transfer your Memories directly into the app in our brand new circular video format.
Circular video plays full screen on any device, in any orientation, and captures the human perspective with a 115 degree field of view. With Google Duo and Google Allo out to take the social media market buy storm Snap, Inc is definitely going to give the a run for the money.
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